Organic Content & Strategy

Yes! Two rounds of major edits are always included in the price. You can ask for more, too, but that would include a rate of $25/hour.

You will get a response in 2 business days (+/- 1 business day) with 2-3 short questions for me to get an accurate overview of your requirement. The email will also contain a call booking link.

I request you to be transparent and provide as many details as you can (while answering the questions and on call). It will allow me to help you in the best way possible.

Once we start, we will set up a mutually suitable timeline based on the nature and scope of work. It will include your approval workflow time. During the project, you can expect me to follow previously agreed deadlines (generally). Any changes in the delivery and approval timeline will be firmly communicated in advance.

I am available on Slack, email, and my (business) WhatsApp number. Please give me 24 business hours to respond to your messages.

If we find each other in the same city, we can catch up for lunch or a casual business chat in person. For international clients, I can find overlapping hours for essential meetings during the day. I use this space to make certain requests that are necessary for me, as a high-functioning Autistic creative, to function in harmony with my clients.

I tend to not like forced eye contact and pointless small talk; I encourage clear, transparent, and frank but respectful two-way communication with my clients.

On work calls, I request that we turn off our cameras and use a smiling natural photo as our display pictures, so we don't have to worry about looks and are comfortable doing our best, deep work together. Cameras can be turned on when the work talk is over.

I love to keep my workload balanced. I'm still open to blogs - particularly in HR tech, productivity, mental health, and project and program management.

Besides long-form blogs, I am deeply interested in creating social and SEO content strategy, short and snappy newsletters, emails, or landing pages. I know while I've very few samples in these areas, that also means there's plenty of growth in this area for me to chase.

if it's something, I haven't written before - I'd love to do it!

I also absolutely LOVE to write beginner deep dives, how-to guides, resources, and glossary pages - gives me a great top-down approach, an outsider look while also learning something new - brings out the inner teacher in me.

Another passion of mine is doing podcast titles and repurposing as it gives me the unique opportunity to get paid for listening to experts - these first-hand insights are also the easiest way to inform and mature your content strategy.

I can refer to product literature docs like internal sales call recordings, product marketing docs, product demos, or ICP research docs you have created. Anything that helps me understand and get close to your customers. If more clarity is required, I will follow up with additional questions.

In the absence of necessary information, I will send a document for you to fill to help me map your product features to your audience's pain points.

I take 7-10 business days for the first couple of long-form blogs, and it gets lower to 2 - 5 business days once I get more comfortable with the team, the product, and the audience.

Case studies usually take anywhere between 1-2 working weeks depending on the product literature I get from the clients and how long their internal approvals take.

I think content needs to be SME-driven for the piece to make a difference and for the brand to not get lost in the noise.

I strongly prefer access to and availability of your internal experts to reflect the expertise you bring to the table. If required, Alternatively, I can source SME quotes and conduct interviews for a small extra fee.